Throwing darts. Hitting fundraising goals.
"We just need to post more."
Four million fewer people gave to charity last year than in 2019.
PARTICIPATION: Visibility isn't the same.
There's a big difference in being visible and being memorable.
BRAND CLARITY: The problem with trying to appeal to everyone.
That shift is already happening. And it's why your search traffic might be sliding.
MOTION: People feel movement before they notice it.
